Last week’s New York magazine reported on Equinox gym’s “War of the Yogis.” Apparently, the posh sports club chain has teamed up with Pure Yoga, a studio chain in Hong Kong, to open a 20,000-square-foot space on the Upper East Side come spring.
It would dwarf even some of NYC’s largest studios: Om Yoga is 11,500-square feet; Jivamukti is 12,000. That’s some serious yoga spaceâ€”they better have some amazing classes, deep pockets, or fantastic karma, or else the NYC real estate market can’t possibly support this.
The article says the high-sheen place will have five rooms of simultaneous yoga in different styles. And no more pretending not to fight over mat spaceâ€”you’ll be able to go online and reserve your very own parking spot within a class.
The quote Equinox gave New York is incredibly telling: “we will continue to expand and pursue an aggressive yoga strategy.” And the Pure Yoga site describes its retail shops like this: “Our interiors are ergonomically designed for the ultimate shopping experience.” Erm, “aggressive yoga strategy”? Yoga, ergonomics, and “ultimate shopping”? WWPD (What Would Patanjali Do?)